RIA.COM encourages to share the truth

The main task of the new video is to show the philosophy of RIA.com: sharing the truth is simple and useful. It helps people start a new happy stage in life: buy a proven apartment or car. And when you write the truth for someone, someone is writing the truth for you. The manifesto calls to leave reviews about real estate and cars on DOM.RIA and AUTO.RIA.

Serhii Moldahovsky, Chief Marketing Officer RIA.com:
“The truth is the DNA of RIA.com, the philosophy and idea of truthfulness that our team is guided by in its daily work with clients. Thanks to the manifesto, we show that every review on RIA.com matters — it helps others learn the truth. Our goal is for DOM.RIA and AUTO.RIA resources to share true feedback and thus help each other”.

The video is already actively used in the internal communication of the brand, on the website and in social networks. The manifesto was presented for the first time to RIA.com and market partners at DOM.RIA and AUTO.RIA conferences.

Tetyana Bilozorova, Creative Group Head TABASCO:
“Both professional actors and real RIA.com employees starred in the manifesto. We set ourselves the goal of making a documentary where everything will really happen, because you can’t talk about the truth and show what you don’t believe in”.

Credentials:

TABASCO
Oleksandr Smirnov – Creative Director
Oleg Zavgorodniy – Associate Creative Director
Tatiana Bilozorova – Creative Group Head
Mykhailo Suslov – Art Director
Olena Lapshova – Group Account Director
Olena Boyko – Account Manager
Olga Zhegulina – Producer

RIA.COM
Serhii Moldahovsky – Chief marketing officer at RIA.com
Vadym Pustotin – Director of the Brand-Consulting Company

Production – IDY
Director – Denys Shvets
D.O.P. – Dmytro Yashenkov
Gaffer – Oleksandr Bereza
Colorist – Andrii Stern
Art Director – Hryhorii Yermolin
Stylist – Victoriia Ilyukha
Casting – Yuliia Gultayeva
Rental – Because Rental
Focus Puller – Yurii Konovalsky
Producer – Irmas Yashenkova
Production Manager – Nataliia Turchanevich
VO – Artem Wilbik
Sound Design – Propeller Studios
Edit – Maksym Levchenko
Post Production – Maksym Levchenko / Volodymyr Senchenko