Reactor.ua becomes a partner of CMS Group

The Ukrainian open innovation platform Reactor.ua becomes a partner of the CMS Group holding, which unites such companies as TABASCO, SIGMA, Promotion Technologies, ad hoc CMS, Buzzfactory Ukraine, Outforz and others. This announcement is the next logical step in the formation of the CMS Group holding as a platform for business development, which Managing Partner Oleksandr Gorlov declared at the end of 2020.

The Reactor.ua team has been working in the field of innovation since 2016. They began the journey with the launch of the Technology Company Development Center (TCDC), which has supported 35 small and medium IT and technology teams. Since 2017, the team has been operating in the format of an open innovation platform, systematically supporting companies in their innovative development. The platform brought together 40 residents, 50 mentors — the best market experts — and over 500 technology teams with narrow specialization around the idea of ​​an innovative partnership.

Advertising holding CMS Group, which has 15 years of experience in the field of communications and marketing both in the Ukrainian market and abroad, has gradually transformed into a platform for business development over the past couple of years. The group is now a horizontal structure of companies that exchange business opportunities and share a common back office resource. Advertising is about B2B consulting, creativity and the search for innovation, so such a combination with Reactor.ua will give good synergy with the existing services and capabilities of the holding.

Today Reactor.ua is the most experienced platform helping companies in setting up a systemic business process for working with innovations, with individual products and a large number of cases. Partnership with CMS Group will give Reactor.ua an opportunity to increase its turnover, having received a platform for scaling the business and the opportunity to expand it 3-5 times.

“Several years ago we realized that we are good at launching and developing new businesses. On the basis of the holding structure of the CMS Group, we tried to make several new projects outside the advertising sphere — and we succeeded. The partnership with Reactor.ua is the next stage in the process of transforming the CMS Group into a platform for the development of innovative businesses”, — comments Oleksandr Gorlov, Managing Partner of CMS Group.

“Reactor.ua helps companies transform through ideas and design of innovative solutions, changing discourse and expanding the field of opportunities. We give knowledge, skills, tools, thanks to which a company can build a systematic work with innovations, declare itself in the ecosystem, enter into an innovative partnership with product teams. I am convinced that partnership with CMS Group will give us a good impulse for development and we will be able to open the way for many companies to the world of innovations”, — notes Yevhen Sarantsov, founder of Reactor.ua.