NK has become the face of a new “Kashtan” ice cream campaign

NK (Nastya Kamenskykh) became the face of the Kashtan brand’s promotional campaign and dedicated the song to a delicious dessert in a new, even more seductive form.

This story is a cool collaboration of two brands that glorify sensuality and pleasure.

Georgy Mayorov, Hladoprom LLC, brand consultant:
“Everything in the brand should be fine. Both form and content. Chestnut has always been in perfect order with quality and taste. Nastya inspired us to shape. Beautiful, smart and professional, and what music! We are glad that everything turned out so well! We look forward to summer and sales growth! The only measure of success!”

Tetyana Bilozorova, TABASCO, associate creative director:
“Carving 30 kg of chocolate, immersing NK in 100 liters of fermented milk – all in order to present “Chestnut” in a new seductive form. We managed to bring to the screen the most important thing: a symbiosis of the perfect figure of Nastya and traditionally tasty, but capable of bold changes, the Eskimo “Chestnut.”

Credentials

TABASCO:
Creative Director — Oleksandr Smirnov
Associate Creative Director — Tetiana Bilozorova
Art Director — Yevhen Sazhniev
Chief of Design — Svitlana Gorovenko
Group Account Director — Kateryna Yarova
Account Manager — Yana Jakshtas
Producer — Olga Zhegulina
Film Director — Jason Bock
Second Director — Denys Shvets
Production — IDY

Chestnut:
CEO of Hladoprom LLC — Oleksiy Baryshevsky
Brand consultant — Heorhii Mayorov