Stolen Part Matters

Creatives have shown that “the stolen part matters” on the example of well-known brands.

All posters in high quality: http://bit.ly/3raP58a

Creatives of the advertising agency TABASCO have created posters about the occupation of Crimea by Russia. On the example of the names of world-famous brands, the agency claims — the stolen part matters. Thus, on posters, the names of brands are transformed into simple words that evoke completely different emotions.

The campaign went viral after TABASCO creative director Oleksandr Smirnov posted posters about the annexation of Crimea on his Facebook page on February 27.

Now publications about posters can be found on Reddit, Twitter, LinkedIn, Facebook.

“Once again, I am convinced that nothing can stop an idea which time has come. Case has been waiting for its release since 2017, and the wild publicity it received is an example of a real organic virus. These posters are a TABASCO social project created so that the whole world does not forget that Crimea is Ukraine”, — said Oleksandr Smirnov, creative director of  TABASCO agency.

Credentials:
Creative Group Head — Tetiana Bilozorova
Art director — Yurii Shypota