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ESSENTA PRO – A NEW TOOTHPASTE BRAND DEVELOPED BY TABASCO AGENCY

24 June 2026

TABASCO agency has developed a new international toothpaste brand, which is manufactured in Italy.


It was the classic path – analyzing the competitive environment, finding a price niche, a new product positioning, defining a flagship SKU, finding a name, logo, and packaging. We are happy to welcome the new brand to shelves and online stores.