TABASCO won Gold and Silver Effie Awards 2023 for the Dobrobat case

Before the war, the Dobrobat movement did not exist. In the rural town of Borodyanka, liberated from the invaders, the rescuers needed help in clearing the rubble. That’s how an initiative group of volunteers was established. It was able to solve the problem in a mobile way. But there was a lot of rubble and destruction, so the hands were not enough.

With zero media support, thanks only to influencers’ own media, the newly created Dobrobat construction battalion received publicity for its activities, which led to the creation of not only a full-fledged battalion (up to 800 people), but turned into a whole army of volunteers with 13 thousand active participants.

The case was awarded with Gold and Silver at Effie Awards Ukraine.