ALLO: Everything will be love!

Love Season starts with a romantic promo ALLO from the creative agency TABASCO. This is a warm story about the most valuable thing — the emotions of loved ones. About unexpected and expected gifts that bring joy and admiration to important people. Surprises for all tastes at holiday prices ALLO offers in stores and on allo.ua.

Artur Matkovsky, ALLO, Chief Marketing Officer:
“Archimedes said that love is a theorem that must be proved every day. It’s great when you don’t need this theorem, but want to prove how the heroes of our new promo do it. Love Season in ALLO starts now, and with it gifts for loved ones for every taste!”

Oleg Zavgorodniy, TABASCO, associate creative director:
“We live in a world where gadgets unite. This message is simple and clear to most people, so it is the basis of ALLO communication. The festive atmosphere of the video adds emotionality, and you can no longer miss the final in the story of lovers of promo. Spoiler: there will be a happy ending 🙂 And the role of gadgets from ALLO is key in this!”

Credentials:
ALLO
Artur Matkovsky — Chief Marketing Officer
Svitlana Protsiv — Creative Head
Eugene Grigoriev — SMM Head

TABASCO
Oleksandr Smirnov — creative director
Oleg Zavgorodniy — associate creative director
Artem Gusev — art director
Serhii Artemenko — copywriter
Olga Zhegulina — producer
Olena Melnichenko — senior account manager

CLEVER STUDIO
Directed by Dima Golumbevsky
The cameraman — Ruslan Mingazirov
Executive producers — Valeria Koretska, Serhiy Karpenko
1AD — Nadia Ludchik
Stylist — Dina Golubeva
Makeup — Inna Beloshapka
Art Department — Olesya Bondar
Gafer — Kolya Bulavsky
Focus puller — Sergey Sardudinov
Catering — Wonderful life
Casting — Bimba casting
Playback — Eli Trufakin